Aboriginal sexual health campaign

Stay safe you mob!

Stay safe you mob! is a social marketing campaign to raise awareness of sexually transmitted infections (STI) and blood-borne viruses in Aboriginal people in WA.

In 2018/19, the Aboriginal to non-Aboriginal rate ratio for gonorrhoea was 10:1 and was 5:1 for chlamydia.

The campaign uses Aboriginal community members to deliver strong, culturally sensitive messages about STI testing and prevention.

Objectives

To increase awareness of:

  • the importance of safe sex
  • availability of STI testing and treatment

To reduce notifications of STIs including chlamydia and gonorrhoea in Aboriginal people in Western Australia.

Key messages
  • If you’re having sex, use a condom.
  • Most people don’t have any symptoms when they have an STI.
  • Testing for STIs is easy and treatment is simple.
  • Ask your doctor or health provider for a test, or visit couldihaveit.com.au for a simple online STI test.
Target audience

Aboriginal young people aged 17 to 29.

Timing

2018/19 – the campaign is currently appearing online, on radio and television statewide.

Campaign materials

You are encouraged to download and share these materials to help us reach our target audience and achieve our campaign objectives.

Please be in touch if you need alternative formats and let us know how you are using these materials. Thanks for your support.

Poster

A3 poster (PDF 2.3 MB)
Aboriginal sexual health A3 poster

Radio

30 second Stay safe you mob! Get an STI test! (MP3 1.1 MB)
30 second Stay safe you mob! Wear a condom! (MP3 1.1 MB)

Video

30 second Stay safe you mob! Get an STI test! (external site)

30 second Stay safe you mob! Wear a condom! (external site)

Digital

The pdf is a summary of digital assets such as mobile rectangles, leaderboards and mobile banners for use online.

Aboriginal sexual health digital asset summary (PDF 149 KB)

Contact us

The campaign is coordinated by the Sexual Health Blood-borne Virus Program (SHBBVP) program team in conjunction with the Communications Directorate.

Contact us if you need further information or materials in alternative formats.

Email: communications@health.wa.gov.au

Last reviewed: 01-12-2019
Produced by

Public Health