‘Healthysexual’ sexual health awareness campaign

Healthysexual is the new overarching sexual health campaign to raise awareness about sexual health and the things people can do to prevent, test, treat and talk to minimise the personal and social impact of STIs.

STIs are very common, many people will get an STI in their lifetime. If left untreated, STIs can have long-term effects on your health. Testing is simple and the only way to be sure you don’t have an STI. A simple urine, swab or blood sample is often all that is needed.

The campaign communicates core sexual health messaging and uses a simple call to action – talk, test, protect – to cut across all demographics.

For more information visit healthysexual.com.au (external site).

Objectives
  1. Motivate the target audience get tested for STIs.
  2. Motivate the target audience to practice safer sex.
  3. Raise awareness of the prevention and treatment for STIs.
  4. Reduce stigma and discrimination associated with STIs and the people that are diagnosed with them.
Key messages
  • Get tested regularly for STIs and treated if you need to.
  • Practice safer sex e.g. use protection such as condoms.
  • Talk openly about your sexual health, pleasure and consent with your partner.
Target audience
  • State-wide, general population, 16–65yrs
Timing

April 2021 – June 2021

Campaign materials

You are encouraged to download and share these materials to help us reach our target audience and achieve our campaign objectives.

Please be in touch if you need alternative formats and let us know how you are using these materials. Thanks for your support.

TVC/videos


Posters

Download and print the posters below.

If you're ordering for a business you can also order hard copies by visiting the WA Health Online Publication Ordering System (external site).

What's a healthysexual?

What's a healthysexual? poster Aboriginal man What's a healthysexual poster girl in dress

What's a healthysexual poster man in bucket hat What's a healthysexual?

Anyone can be a healthysexual

Anyone can be a healthysexual poster man with beard Anyone can be a healthysexual poster girl laughing Anyone can be a healthysexual poster preganant woman

Talk. Test. Protect.

Talk Test Protect poster - Aboriginal man Talk Test Protect poster man with beard Talk Test Protect poster girl in dress

Talk Test Protect poster girl laughing Talk Test Protect poster man in bucket hat Talk Test Protect poster girl in overalls

Talk Test Protect poster pregnant woman Talk Test Protect poster squating Talk Test Protect poster man with suspenders

Social

Text: Talk. Test. Protect. Image: Girl laughing Text: Talk. Test. Protect. Image: Aboriginal guy sitting down Text: Talk. Test. Protect. Image: Guy wearing a bucket hat

Text: Talk. Test. Protect. Image: Pregnant woman holding her belly Text: Talk. Test. Protect. Image: Man with a beard smiling Text: Talk. Test. Protect. Image: Young guy holding his rainbow suspenders

Text: Talk. Test. Protect. Image: Aboriginal girl smiling Text: Talk. Test. Protect. Image: Happy girl Text: Talk. Test. Protect. Image: Person crouching

Digital

View the healthysexual digital ads summary (PDF 763KB).

Radio

30 seconds (MP3 558KB)

Aboriginal radio ad – 30 seconds (MP3 714KB)

Contact us

The campaign is coordinated by the Sexual Health Blood-borne Virus Program (SHBBVP) program team in conjunction with the Communications Directorate.

Contact us if you need further information or materials in alternative formats.

Email: communications@health.wa.gov.au

Last reviewed: 17-03-2021
Produced by

Public Health