New heatwave warning system awareness campaign

Western Australia has a new warning system to alert you to the health dangers of heatwaves. A heatwave is a period of unusually hot weather in an area, that lasts three days or more.

You will see the same alerts around the country for heatwaves and other hazards, as part of the Australian Warning System.

The Australian Warning System has three phases:

  1. Advice: Prepare now for a heatwave that will affect your area in the coming days. Stay up-to-date in case the situation changes.
  2. Watch and act: Conditions are changing. You need to start taking action and prepare for very hot conditions.
  3. Emergency warning: You need to act immediately. Drink water, stay indoors or seek out air-conditioned places. Be aware of heat stress, and check on family and friends, especially the elderly.

For the latest heatwave alerts visit emergency.wa.gov.au (external site) or listen to your emergency radio broadcaster.

For advice on how prepare for hot weather, visit HealthyWA (external site) and follow @HealthyWA on Facebook (external site).

Objectives
  • Inform target audiences of the changes to heatwave alerts.
  • Inform the target audiences how the heatwave alert system will operate.
  • Inform target audiences where they can find accurate and credible information about the new heatwave alerts.
Key messages
  • Western Australia has a new warning system to alert you to the health dangers of heatwaves
  • The Australian Warning System has three phases: advice, watch and act, and emergency warning.
  • Stay alert, stay informed and know what to do during an emergency.
  • A heatwave is a period of unusually hot weather in an area, that lasts three days or more.
Target audience

Primary audience

General public in Western Australia

Secondary audience

Heat vulnerable groups:

  • People aged 65+ – Especially those living alone or socially isolated or in a care home
  • Parents of babies and young children
  • The chronically unwell
  • People outdoors – outdoor works, the homeless etc
  • Pregnant women
  • People playing sport/exercising
  • Visitors to Perth
  • People who work with or care for those most at risk, including in child care and the aged care sector.
Timing

Burst 1: November 2022 – March 2023

Campaign materials

You are encouraged to download and share these materials to help us reach our target audience and achieve our campaign objectives.

Please be in touch if you need alternative formats and let us know how you are using these materials. Thanks for your support.

Video

Radio

Script 1:

Heatwaves kill. WA has a new warning system to alert you to the health dangers of heatwaves. For the latest heatwave alerts visit emergency dot WA dot gov dot au

Script 2:

Heatwaves kill. WA has a new warning system to alert you to the health dangers of heatwaves. For advice on how to prepare for hot weather, visit healthyWA dot wa dot gov dot au

Digital

Social media

Facebook and Instagram ads will run using the poster imagery.

You are encouraged to share posts from the HealthyWA Facebook page (external link).


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Contact us

Contact us if you need further information or materials in alternative formats.

Email: communications@health.wa.gov.au