Influenza prevention campaign

Flu is highly contagious. Some people are at risk of serious complications if they get flu.

WA Health’s influenza prevention campaign targets those most at risk of becoming seriously ill from flu infection and who are eligible for a free flu vaccination.

The campaign aims to:

  • Promote the flu vaccine ­– the single most effective way to protect against influenza.
  • Raise awareness about the best ways to stop the spread of infection – influenza germs spread fast.

Support this year's influenza campaign. Download the campaign materials below and help us reach those most at risk.


Key messages

  • Annual immunisation is the most safe and effective way to minimise your exposure to flu and the risk of transmitting it to family, friends, colleagues and patients.
  • If you are a person at high risk, or a parent of a child aged over 6 months and less than 5 years, talk with your doctor or immunisation provider about getting a free flu vaccine.
  • The best time to get the flu vaccine is in late autumn or early winter (May or June) to ensure optimal protection during Perth’s peak flu season from July to October. However, it is never too late to get vaccinated.
  • Contact your GP or immunisation provider for further information or to book an appointment.
  • Visit for more information.
  • Research shows that patients who are recommended the flu vaccine by their healthcare provider are three times more likely to get vaccinated, so don’t put your patients at risk, recommend flu vaccination today.

Target audiences

  • People 65 years and over
  • Parents of young children 6 months to less than 5 years
  • Pregnant women
  • Aboriginal people 6 months and older
  • Individuals 6 months and older who have medical conditions that place them at risk for complications of influenza, namely:
    • cardiac disease
    • chronic neurological conditions
    • chronic respiratory conditions
    • chronic illnesses requiring regular medical follow-up or hospitalisation in the preceding year
    • diabetes and other metabolic disorders
    • haematological disorders
    • impaired immunity
    • renal disease
    • children 6 months to 10 years receiving long term aspirin therapy.
  • Health care workers and immunisation providers
  • Healthy adults.

Campaign materials

In addition to posters, brochures, fact sheets, digital advertisements, and approved promotional text will be available in April for display in waiting rooms, visitor centres, staff rooms etc.

WA Health urges immunisation providers to support this year's influenza campaign.


Poster: Health workers
General community flu immunisation poster
Poster: Aged care
Aboriginal community (PDF 1.1MB)

Aboriginal community flu immunisation poster
Over 65s (PDF 1.1MB)

Over 65s flu immunisation poster
Children under 5 (PDF 1.1MB)

Children under 5 flu immunisation poster
Antenatal immunisation providers
(PDF 924KB)

Poster: Antenatal immunisation Providers
Pregnant women (PDF 1.3MB)

Pregnant women flu immunisation poster

Electronic files

Advertisements have been created for use on websites/intranets.

Digital ads

Please download the animated gif's using the links below or email the Communications Directorate if you require electronic materials in a different format.

Healthcare workers MREC (GIF 52.8KB)
GIF: Health care workers mrec
General community MREC (GIF 56.9KB)
GIF: General Community mrec
Healthcare workers leaderboard (GIF 40.2KB)
GIF: Health care workers leaderboard
Generic community leaderboard (GIF 47.2KB)
GIF: Generic community
GIF: Aboriginal community
Over 65s MREC (GIF 53KB)
GIF: over 65s mrec
Aboriginal community leaderboard (GIF 48KB)
Leaderboard GIF: Aboriginal community

Over 65s leaderboard (GIF 50.5KB)
GIF: over 65s
GIF: Antenatal flu
GIF: Antenatal flu and whooping cough
GIF: Antenatal Leaderboard
GIF: Antenatal whooping cough leaderboard
GIF: children under 5 Mrec

GIF: Children under 5


Childhood immunisation – influenza (30 sec) (external link)

Immunisation in pregnancy is important (30 sec) (external link)


Immunisation for pregnant women (PDF 1.15KB)

Immunisation for pregnant women brochure cover. Photo: Pregnant woman sitting on a bus

Aboriginal community – flu immunisation (PDF 922KB)

Aboriginal community flu immunisation brochure cover. Photo: Close up of two Aboriginal kids faces

Fact sheets


Influenza immunisation – what you need to know (PDF 928KB)

Consumer fact sheet: Influenza – What you need to know

Health providers

Western Australia influenza immunisation program 2019 (PDF 862KB)

Health provider fact sheet: Western Australia influenza immunisation program 2019

Promotional text

Please use the text below for promotion in newsletters, staff intranet etc.

Protect yourself and your patients against influenza this year

Wherever your workplace, whatever your role, reduce your risk of catching flu and passing it to patients or colleagues, and get the flu vaccine.

Flu is a serious illness and is easily spread through coughing or touching contaminated surfaces and then touching your mouth or nose.

Symptoms include fever, cough, sore throat, headache, chills, muscle aches, tiredness and vomiting. In severe cases, it can result in complications such as bronchitis and pneumonia and can lead to hospitalisation or even death.

Patients are at increased risk of catching influenza, and their symptoms can be more severe due to lower immunity.

Reduce your risk of catching flu and passing it to patients, get a free flu vaccination.

For more information about the influenza immunisation program, visit the WA Health website (external site).

Download: Protect yourself and your patients against influenza this year (Word KB)


WA is currently experiencing an early influenza season with unusually high numbers of influenza illness in the community.

It is important for us all to maximise efforts to reduce further spread of illness and the below strategies are encouraged to reduce transmission of influenza.

Key messages

  • Influenza spreads easily.
  • Cover your mouth or nose when coughing or sneezing with a tissue or use your inner elbow.
  • Bin tissues straight away.
  • Wash hands and surfaces well and often with soap or alcohol sanitiser.
  • Stay home from work or school if you are sick.
  • See your GP or health provider if you need medical attention.

More information on ways to help stop the spread of influenza can be found on HealthyWA (external site).

Campaign materials

Aged care – Stop the spread of influenza (PDF 2MB)

Aged care poster: Stop the spread of influenza
Child care – Stop the spread of influenza (PDF 1.9MB)

Child care poster: Stop the spread of influenza

Cough and sneeze etiquette – Stop the spread of influenza (PDF 1.7MB)

Cough/sneeze etiquette poster: Stop the spread of influenza

ED/GP waiting room – Stop the spread of influenza (PDF 1.7KB)

ED and GP waiting room poster: Stop the spread of influenza

​Hygiene – Stop the spread of influenza

Kill influenza germs poster: Stop the spread of influenza

​​Help stop the spread of flu (PDF 1MB)

Poster: Help stop the spread of flu


Other ads will also run on metropolitan stations in Perth and Aboriginal radio stations across Western Australia.

Contact us

The campaign is coordinated by the Immunisation, Surveillance and Disease Control (ISDC) program team in conjunction with the Communications Directorate.

Contact us if you need further information or materials in alternative formats.


Produced by

Public Health