Influenza prevention campaign

The 2022 influenza prevention campaign encourages people to have the influenza vaccine, including those ‘at risk’, and to make sure they are up-to-date with their COVID-19 vaccine.

Respiratory viruses such as influenza and COVID-19 spread easily during winter and can be life-threatening. Getting vaccinated against influenza and COVID-19 will protect you and those around you. If you are offered both vaccines, it's safe to have them at the same time. 

Seasonal influenza is a common, highly-contagious, potentially serious, viral respiratory illness. Annual vaccination is the most effective means to prevent influenza. 

People should get their seasonal influenza vaccine to optimise protection over the peak period for influenza infection in WA which is typically from July to October.

For more information see Influenza (flu) , Influenza vaccine and COVID-19 vaccine.

Objectives
  1. Increase influenza vaccination rates in Western Australia (general public, healthy cohort).
  2. Increase influenza vaccination rates to those eligible for the free, government-funded vaccine (at-risk cohorts).
  3. Raise awareness about the risk of getting seriously ill from influenza, even among healthy people.
  4. Increase COVID-19 boosters to those who are eligible.
  5. Reinforce the importance of preventing the spread of influenza and COVID-19.
Key messages
  1. Vaccination is the most effective means to prevent influenza and COVID-19.
  2. Vaccination is free for ‘at risk’ groups.
  3. Influenza and COVID-19 can spread more easily during winter and both can be life-threatening.
  4. Prevent the spread of influenza and COVID-19 by covering coughs and sneezes, washing your hands regularly, clean surfaces and stay home if you are unwell.
Target audience

Consumer

  1. ‘Healthy’ people - Western Australian community (general public).
  2. ‘At risk’ people:
    • 65 years and older
    • Children aged 6 months to less than 5 years
    • Children in primary school (PP to year 6)
    • Pregnant women
    • Aboriginal people 6 months and older
    • Medically at risk
    • People who are close contacts of the above.

Corporate

  1. Healthcare workers
  2. Immunisation providers: GPs, public health units, community health centres, hospitals, immunisation clinics, pharmacists, AMS.
Timing

April–July 2022

Campaign materials

Communications toolkit for stakeholders (PDF 861KB)

This toolkit includes recommended social media graphics and messaging for you to share to help us to reach our intended target audiences.

Additional campaign assets can be viewed and downloaded below.

Please be in touch if you need alternative formats at communications@health.wa.gov.au

Thanks for your support.

TVC

Social

Image: Aboriginal person Text: Protect yourself and others from influenza this winter Image: Aboriginal mum and baby Text: Protect yourself and others from influenza this winter

Image: Elderly man Text: Protect yourself and others from influenza this winter Image: Young girl Text: Protect yourself and others from influenza this winter

Image: Man Text: Protect yourself and others from influenza this winter Image: Pregnant woman Text: Protect yourself and others from influenza this winter

Image: Woman Text: Protect yourself and others from influenza this winter Image: School boy Text: Protect yourself and others from influenza this winter

Radio

Metropolitan/regional – 30 seconds (MP3 834KB)

Press

Press advert influenza vaccination for over 65s

Press advert - influenza vaccination for kids aged 6 months to 5 years.

Posters

Influenza vaccination poster - old man

Influenza vaccination poster Aboriginal man

Influenza vaccination poster - man

Influenza vaccination poster - woman

Influenza vaccination poster - girl

Influenza vaccination for primary school-aged poster

Influenza vaccination poster - pregnancy Influenza vaccination poster - mum and bub

Contact us

The campaign is coordinated by the Immunisation Program team in conjunction with the Communications Directorate.

Contact us if you need further information or materials in alternative formats.

Email: communications@health.wa.gov.au

Note: Health providers can also browse and order selected publications from the Department of Health Quickmail Publication Ordering System (external site). This is a free bulk ordering service and minimum orders apply.

Last reviewed: 26-05-2022
Produced by

Public Health