Influenza prevention campaign

The 2021 influenza prevention campaign raises awareness about influenza vaccination and encourages people, including those ‘at risk’, to get vaccinated.

Seasonal influenza is a common, highly-contagious, potentially serious, viral respiratory illness. Annual vaccination is the most effective means to prevent influenza.

People should get their seasonal influenza vaccine to optimise protection over the peak period for influenza infection in WA – typically from July to October.

People should avoid getting the influenza vaccine within 14 days of a COVID-19 vaccine dose.

Objectives
  1. Increase influenza vaccination rates in Western Australia (general public, healthy cohort).
  2. Increase influenza vaccination rates to those eligible for the free, government-funded vaccine (at-risk cohorts).
  3. Raise awareness about the risk of getting seriously ill from influenza, even among healthy people.
  4. Reinforce the importance of preventing the spread of influenza.
Key messages
  1. Annual vaccination is the most effective means to prevent influenza.
  2. Seasonal influenza is a common, highly-contagious, potentially serious, viral respiratory illness.
  3. Vaccination is free for ‘at risk’ groups.
Target audience

Consumer

  1. ‘Healthy’ people – Western Australian community (general public)
  2. ‘At risk’ people:
  • 65 years and older
  • children aged 6 months to less than 5 years
  • children in primary school (pre-primary to year 6)
  • pregnant women
  • Aboriginal people 6 months and older
  • medically at risk
  • people who are close contacts of the above.

Corporate

  1. Healthcare workers
  2. Immunisation providers: GPs, public health units, community health centres, hospitals, immunisation clinics etc.
Timing

May–August 2021

Campaign materials

You are encouraged to download and share these materials to help us reach our target audience and achieve our campaign objectives.

Please be in touch if you need alternative formats and let us know how you are using these materials. Thanks for your support.

Press

Press – Over 65s (PDF 1.3MB)

Press – Parents of children under 5 (PDF 1.5MB)

Social media tiles

Social media tile – Over 65s (JPG 230KB)

Social media tile – Children (JPG 253KB)

Please also share posts from the HealthyWA Facebook page (external site).

If you require other social media stills please contact us.

Radio

Metropolitan/regional – 30 seconds (MP3 834KB)

Posters

Over 65s (PDF 5MB)

Aboriginal community (PDF 2MB)

Adults (PDF 2.7KB)

Workplace (PDF 1.5MB)

Children (PDF 2.3MB)

 

Contact us

The campaign is coordinated by the Immunisation, Surveillance and Disease Control (ISDC) program team in conjunction with the Communications Directorate.

Contact us if you need further information or materials in alternative formats.

Email: communications@health.wa.gov.au

Note: Health providers can also browse and order selected publications from the Department of Health Quickmail Publication Ordering System (external site). This is a free bulk ordering service and minimum orders apply.

Last reviewed: 25-05-2021
Produced by

Public Health