Aboriginal blood-borne virus campaign

Look after your blood, never share needles

Hepatitis C is a disease that affects the liver. It is caused by a virus that can be passed on when infected blood enters another persons’ bloodstream.

Injecting drug use is the most common risk factor for hepatitis C.

The Aboriginal to non-Aboriginal rate ratio for newly acquired hepatitis C notifications reached a ten-year high of 26:1 in 2017, before decreasing to 12:1 in 2020.

Aboriginal and Torres Strait Islander peoples continue to be diagnosed with HIV at a higher rate than Australian-born non-Indigenous Australians.

‘Look after your blood’, Aboriginal blood-borne virus campaign was first launched in 2016 and continues into 2020/21.

Objectives

To increase awareness of:

  • the consequences of sharing needles and other injecting equipment
  • availability of testing and treatment for HIV and hepatitis C.

To reduce notifications of HIV and hepatitis C in Aboriginal people in Western Australia.

Key messages
  • Never share needles. Sharing injecting equipment, like needles and syringes, can lead to viruses that can make you very sick.
  • People with some blood-borne viruses may look and feel healthy, so they might not even know they are sick.
  • If you inject drugs, don't share needles, or other injecting equipment with anyone, even family and friends
  • Treatment for blood-borne viruses, including HIV and hepatitis C, is available.
  • Talk to your doctor or health provider about getting a free test.
Target audience

Aboriginal youth aged 16 to 29.

Timing

2020/21 - the campaign is currently appearing online and on regional radio and television.

Campaign materials

You are encouraged to download and share these materials to help us reach our target audience and achieve our campaign objectives.

Please be in touch if you need alternative formats and let us know how you are using these materials. Thanks for your support.

Poster

 

Radio

30 second (MP3 1.2 MB)
30 second (Kriol version) (MP3 312 KB)

Video

30 second Look after your blood. (external site)
 

45 second Look after your blood. (external site)
 

15 second Look after your blood. Get tested. (external site)
 

15 second Look after your blood. Never share needles. (external site)

Digital

The pdf is a summary of digital assets such as mobile rectangles, leaderboards and mobile banners for use online.
Aboriginal blood-borne virus digital asset summary (PDF 149 KB )

Contact us

The campaign is coordinated by the Sexual Health Blood-borne Virus Program (SHBBVP) program team in conjunction with the Communications Directorate.

Contact us if you need further information or materials in alternative formats.

Email: communications@health.wa.gov.au

Last reviewed: 17-03-2021
Produced by

Public Health