Aboriginal blood-borne virus campaign

Look after your blood, never share needles

Injecting drug use is the most common risk factor for hepatitis C.

The Aboriginal to non-Aboriginal rate ratio for newly acquired hepatitis C notifications reached a ten-year high of 29:1 in 2017, before decreasing to 24:1 in 2018.

In March 2016, new, highly effective treatments for hepatitis C became available.

The Kirby Institute reports from 2012–16 more newly diagnosed HIV infections were related to injecting drug use in Aboriginal and Torres Strait Islander people (14%) than in the Australian-born non-Indigenous population (3%).

'Look after your blood', Aboriginal blood-borne virus campaign was first launched in 2016 and continues into 2019/20.


To increase awareness of:

  • the consequences of sharing needles and other injecting equipment
  • availability of testing and treatment for HIV and hepatitis C.

To reduce notifications of HIV and hepatitis C in Aboriginal people in Western Australia.

Key messages
  • Never share needles. Sharing injecting equipment, like needles and syringes, can lead to viruses that can make you very sick.
  • People with some blood-borne viruses may look and feel healthy, so they might not even know they are sick.
  • If you inject drugs, don't share needles, or other injecting equipment with anyone, even family and friends
  • Treatment for blood-borne viruses, including HIV and hepatitis C, is available.
  • Talk to your doctor or health provider about getting a free test.
Target audience

Aboriginal youth aged 16 to 29.


2019/20 - the campaign is currently appearing online, on radio and on regional television.

Campaign materials

You are encouraged to download and share these materials to help us reach our target audience and achieve our campaign objectives.

Please be in touch if you need alternative formats and let us know how you are using these materials. Thanks for your support.



30 second (MP3 1.2 MB)
30 second (Kriol version) (MP3 312 KB)


30 second Look after your blood. (external site)

45 second Look after your blood. (external site)

15 second Look after your blood. Get tested. (external site)

15 second Look after your blood. Never share needles. (external site)


The pdf is a summary of digital assets such as mobile rectangles, leaderboards and mobile banners for use online.
Aboriginal blood-borne virus digital asset summary (PDF 149 KB )

Contact us

The campaign is coordinated by the Sexual Health Blood-borne Virus Program (SHBBVP) program team in conjunction with the Communications Directorate.

Contact us if you need further information or materials in alternative formats.

Email: communications@health.wa.gov.au

Last reviewed: 14-12-2018
Produced by

Public Health