‘Do you know what you're vaping?’ awareness campaign

‘Do you know what you’re vaping?’ is a new public health campaign to raise awareness about the health risks of vaping and address the misperceptions about vaping amongst young people and their parents and carers.

Vapes can contain many harmful chemicals found in cleaning products, nail polish remover, weed killer and bug spray. Some of the hazardous substances found in vaping liquids and the aerosol mist are known to cause damage to human cells and DNA and can cause cancer.

Vapes can also contain nicotine making them addictive.

Vapes can expose young people to chemicals and toxins at levels that can cause negative health effects and increase the risk of depression and anxiety.

This campaign is part of a larger State Government strategy to tackle vaping among teenagers and school-aged students by educating students, families and school staff on the significant health risks and impact of these products.

For more information visit healthywa.wa.gov.au/vaping

Acknowledgement

Department of Health WA acknowledges NSW Health’s authorship and ownership of Do you know what you’re vaping? (external site) campaign. The campaign and resources are evidence-based (see Vaping evidence summary – Tobacco and smoking (external site).

Objectives
  1. Increase awareness around vapes and the health risks of vaping.
  2. Address the misperceptions about vaping.
Key messages
  1. Vaping is not safe.
  2. Vapes can contain many harmful chemicals found in cleaning products, nail polish remover, weed killer and bug spray.
  3. Some of the hazardous substances found in e-cigarette liquids and the aerosol mist are known to cause damage to human cells and DNA and can cause cancer.
  4. Vapes can contain nicotine making them addictive.
  5. Vapes can expose young people to chemicals and toxins at levels that can cause negative health effects and increase the risk of depression and anxiety.
Target audience

Primary

  • Parents, carers and/or guardians of teenagers and school-aged children in WA

Secondary

  • Health professionals
  • Teenagers and school-aged children in WA who currently use vaping devices or are considering trying it or taking it up.
Timing

June 2022–December 2022

Campaign materials

Radio

Do you know what’s in a vape? Many vapes contain nicotine which young people can become addicted to quickly. Get the facts at healthy.wa.gov.au (external site).

Do you know what you're vaping? Vapes can contain harmful chemicals. They just don’t put it on the pack. Get the facts at healthywa.wa.gov.au (external site).

Social tiles

Click on image tiles to download.

Contact us

The campaign is coordinated by the Chronic Disease Prevention Directorate in conjunction with the Communications Directorate.

Please contact us if you need further information or materials in alternative formats.

Email: communications@health.wa.gov.au

Last reviewed: 09-08-2022