Influenza prevention campaign

The 2020 influenza prevention campaign raises awareness about influenza vaccination and encourages everyone to get vaccinated, especially those 'at risk' of serious complications if they get influenza.

Seasonal influenza is a common, highly-contagious, potentially serious, viral respiratory illness. Annual vaccination is the most effective means to prevent influenza.

This year, due to the COVID-19 pandemic (external site), it is advised to get the influenza vaccine as soon as it is available.

For more information see influenza (flu) (external site) and influenza vaccine (external site) on the HealthyWA website.

Support this year's influenza campaign. Download and share the campaign materials below. Please be in touch if you need alternative formats or to let us know how you are using these materials.

Objectives
  1. Increase influenza vaccination rates in Western Australia (general public, healthy cohort).
  2. Increase influenza vaccination rates to those eligible for the free, government-funded vaccine (at-risk cohorts).
  3. Raise awareness about the risk of getting seriously ill from influenza, even among healthy people.
  4. Reinforce the importance of preventing the spread of influenza.
  5. Raise awareness of the risks of catching influenza and COVID-19 at the same time.
Key messages
  1. Annual vaccination is the most effective means to prevent influenza.
  2. There is no vaccine for COVID-19, but there is for influenza.
  3. You don’t want to catch COVID-19 and influenza at the same time as it will make you very ill.
  4. Seasonal influenza is a common, highly-contagious, potentially serious, viral respiratory illness.
  5. Vaccination is free for ‘at risk’ groups.
  6. Prevent the spread of influenza by covering coughs and sneezes, washing your hands regularly, cleaning surfaces and stay home if you are unwell.
Target audience

Consumer

  1. ‘Healthy’ people – Western Australian community (general public)
  2. ‘At risk’ people:
  • 65 years and older
  • children aged 6 months to less than 5 years
  • children in primary school (pre-primary to year 6)
  • pregnant women
  • Aboriginal people 6 months and older
  • medically at risk
  • people who are close contacts of the above.

Corporate

  1. Healthcare workers
  2. Immunisation providers: GPs, public health units, community health centres, hospitals, immunisation clinics etc.
Timing

The campaign is scheduled to run from April to July 2020.

Campaign materials

TV

Posters

I'm protecting my whole family (PDF 753KB)

Poster: I'm protecting my whole family

I'm protecting my community (PDF 662KB)

Poster: I'm protecting my community

I'm protecting everyone at the supermarket (PDF 723KB)

Poster: I'm protecting everyone at the supermarket

I'm protecting nanna and pop (PDF 683KB)

Poster: I'm protecting nanna and pop

I'm protecting my daughter's unborn child (PDF 621KB)

Poster: I'm protecting my daughter's unborn child

I'm protecting you from your asthma (PDF 747KB)

Poster: I'm protecting you from your asthma

I'm protecting myself and my neighbours (PDF 638KB)

Poster: I'm protecting myself and my neighbours

Social media

Videos (YouTube)

Please share posts from the HealthyWA Facebook page (external site).

If you require other social media stills please contact us.

Contact us

The campaign is coordinated by the Immunisation, Surveillance and Disease Control (ISDC) program team in conjunction with the Communications Directorate.

Contact us if you need further information or materials in alternative formats.

Email: communications@health.wa.gov.au

Note: Health providers can also browse and order selected publications from the Department of Health Quickmail Publication Ordering System (external site). This is a free bulk ordering service and minimum orders apply.

Last reviewed: 04-05-2020
Produced by

Public Health