Free influenza vaccines for primary school-aged children campaign

This campaign raises awareness of the new state-funded influenza vaccine for primary school-aged children in WA, and encourages more primary school-aged children to get vaccinated.

In an Australian first, WA primary school-aged children will have access to free influenza vaccinations in 2020.

Primary school-aged children had the highest attack rate for confirmed influenza infection in WA in 2019.

Seasonal influenza is a common, highly-contagious, potentially serious, viral respiratory illness. Annual vaccination is the most effective means to prevent influenza.

Increasing vaccination rates in primary school-aged children will reduce the transmission of influenza to the wider community.

For more information see influenza (flu) (HealthyWA) and influenza in children (HealthyWA).

Objectives
  1. Raise awareness amongst target audience (consumer) that the state is now funding influenza vaccines for primary school-aged children.
  2. Raise awareness amongst target audience (health providers) about the new state-funded influenza vaccines for primary school-aged children in WA.
  3. Increase influenza vaccination rates in primary school-aged children in WA in 2020.
Key messages
  1. The state is now funding influenza vaccines for primary school-aged children.
  2. Primary school-aged children can get the state-funded influenza vaccine at their local GP or immunisation provider.
  3. Primary school-aged children had the highest attack rate for confirmed influenza infection in WA in 2019.
  4. Annual vaccination is the most effective means to prevent influenza.
  5. Increasing vaccination rates in primary school-aged children will reduce the transmission of influenza to the wider community.
  6. Seasonal influenza is a common, highly-contagious, potentially serious, viral respiratory illness.
Target audience
  • Parents and carers of primary school-aged children in WA
  • GPs and immunisation providers
Timing

The campaign will run from April to May 2020.

Campaign materials

You are encouraged to download and share these materials to help us reach our target audience and achieve our campaign objectives.

Please be in touch if you need alternative formats and let us know how you are using these materials. Thanks for your support.

Poster

Free influenza vaccines are now available for WA primary school-aged children

A3 poster – version 1 (PDF 251KB)

Poster: Free influenza vaccines are now available for WA primary school-aged children

A3 poster – version 2 (PDF 319KB)

Poster: Free influenza vaccines are now available for WA primary school-aged children

Digital assets

MRECs

Protect your children from influenza

Version 1 (GIF 85KB)

MREC banner: Protect your children from influenza. Get vaccinated. Cover coughs, wash hands, clean surfaces, stay at home.

Version 2 (GIF 63KB)

MREC banner: Protect your children from influenza. Get vaccinated. Cover coughs, wash hands, clean surfaces, stay at home.

Mobile leaderboards

Version 1 (GIF 40KB)

Mobile leaderboard banner: Protect your children from influenza. Free influenza vaccines now available for primary school-aged children.

Version 2 (GIF 34KB)

Mobile leaderboard banner: Protect your children from influenza. Free influenza vaccines now available for primary school-aged children.

Social media/e-newsletters/intranets/websites

You can use the images below for posting on social media or inclusion in school e-newsletters, intranets or websites.

You are encouraged to share posts from the HealthyWA Facebook page (external site).

Image 1: Group of primary school children

Photo: Group of primary school children. Text: Free influenza vaccines for WA primary school-aged children.

Image 2: Primary school child

Photo: Group of primary school children. Text: Free influenza vaccines for WA primary school-aged children.

Radio

Contact us

The campaign is coordinated by the Immunisation, Surveillance and Disease Control Program in conjunction with the Communications Directorate.

Contact us if you need further information or materials in alternative formats.

Email: communications@health.wa.gov.au

Last reviewed: 14-04-2020