GP Urgent Care campaign

The GP Urgent Care campaign aims to increase awareness of the GP Urgent Care Network and how to access these appointments.

Many people go straight to an Emergency Department as habit when they are faced with the need for urgent medical care.

However, many people could be seen by a GP closer to home.

Patients seeking urgent medical attention for a non-life threatening condition should visit an Urgent Care Network general practitioner in the first instance

By keeping primary care where it belongs, in general practice, the GP Urgent Care network will ensure that Emergency Departments are kept for emergencies.

The types of minor injuries and illness treated at a GP urgent care clinic include:

  • musculoskeletal and orthopaedic injuries
  • gastrointestinal illnesses
  • illnesses of the eye, ear, nose and throat
  • stings & bites, rashes and wound infections
  • abrasions and minor lacerations.

To book a GP urgent care appointment, visit gpurgentcare.com.au (external site)

The campaign will run across television, outdoor, radio and digital channels across Perth metropolitan and the Bunbury region.

There are more than 125 practices in Perth metropolitan and the Bunbury region taking part in the Urgent Care Network pilot.

The GP Urgent Care Network begins on 10 September 2019 for 18 months.

Learn more about the GP urgent care network pilot.

Key messages
  • Not all urgencies are emergencies
  • To book an appointment search GP urgent care or call healthdirect 1800 022 222
  • GP urgent care is treating patients with urgent but non-life threatening injury and illness.
  • Get the care you need closer to home without the need to attend emergency department
Objectives
  • raise awareness of the GP Urgent Care Clinic Network for treating non-life threatening medical conditions
  • inform consumers how to access these appointments
  • impart the campaign key message that 'Not all urgencies are emergencies'.
Last reviewed: 10-09-2019
Produced by

Communications Directorate