Sexual health youth STI campaign

Unprotected sex with one person, isn’t just with one person

Youth STI campaign 'Other Voices'

The Other Voices campaign was launched in December 2018 and highlights, in a non-confrontational way, that unprotected sex with one person, isn’t just with one person. In the ad, an amorous young couple is disturbed by voices of the woman’s past sexual partners.

Rates of sexually transmitted infections (STIs) remain high in Western Australia, particularly gonorrhoea and chlamydia. In 2018/19, young people aged 16 to 24 accounted for 50 per cent of chlamydia notifications and 27 per cent of gonorrhoea cases.

The campaign promotes STI testing and safe sex to young people and the free online testing facility on the campaign website, couldihaveit.com.au (external site)

Objectives
  • To increase awareness and understanding of STI testing and safe sex
  • To increase awareness of the online testing facility on the campaign website, couldihaveit.com.au (external site)
  • To help normalise STI testing among young people
  • To reduce notifications of STIs including chlamydia and gonorrhoea in young people in Western Australia
Key messages
  • Unprotected sex with one person, isn't just with one person
  • If you're having sex, use a condom
  • You could easily get an STI if you have sex without a condom
  • STIs often don't have any symptoms
  • You could have an STI and not even know it
  • Testing for STIs is easy and treatment is simple
  • Ask your doctor or health provider for a test, or visit couldihaveit.com.au for a simple online STI test.
Target audience

Young people aged 16 to 24 in Western Australia.

Timing

The Other Voices campaign was launched by Deputy Premier Roger Cook in December 2018.

The campaign is appearing in bursts online, including social media and web advertising, in cinemas and on radio. The campaign was relaunched in December 2019.

Campaign materials

You are encouraged to download and share these materials to help us reach our target audience and achieve our campaign objectives.

Please be in touch if you need alternative formats and let us know how you are using these materials. Thanks for your support.

Poster

A3 campaign poster (PDF 4.8MB)
Sexual health youth STI A3 poster

Video

15 second (external site)

30 second (external site)

Digital

This PDF is a summary of digital assets such as mobile rectangles, leaderboards and mobile banners for use online:
Youth STI digital asset summary (PDF 189 KB)

Contact us

The campaign is coordinated by the Sexual Health Blood-borne Virus Program (SHBBVP) program team in conjunction with the Communications Directorate.

Contact us if you need further information or materials in alternative formats.

Email: communications@health.wa.gov.au

Last reviewed: 14-12-2018
Produced by

Public Health